{"id":390,"date":"2026-02-18T10:37:54","date_gmt":"2026-02-18T10:37:54","guid":{"rendered":"https:\/\/www.bba22526.isme-33-edu.net\/forest\/about\/"},"modified":"2026-04-28T14:33:16","modified_gmt":"2026-04-28T14:33:16","slug":"about","status":"publish","type":"page","link":"https:\/\/www.bba22526.isme-33-edu.net\/forest\/about\/","title":{"rendered":"La marque"},"content":{"rendered":"
\n

<\/p>\n

\n

Notre histoire<\/p>\n

N\u00e9 sur un mur,
fait pour performer.<\/h1>\n

Pure Grip, c’est l’histoire d’une obsession : avoir les meilleures mains possibles, \u00e0 chaque s\u00e9ance.<\/p>\n<\/div>\n

<\/p>\n

\n

2019 \u2014 Le d\u00e9clic<\/h2>\n

Thomas Renaud grimpe depuis l’\u00e2ge de 16 ans. En 2019, apr\u00e8s une session d’entra\u00eenement frustrante \u00e0 la salle Arkose de Paris, il rentre chez lui les mains vides \u2014 et \u00e9puis\u00e9 par une magn\u00e9sie qui s’envolait dans les airs, glissait sur les prises et laissait ses partenaires tousser \u00e0 chaque application.<\/p>\n

Il passe les semaines suivantes \u00e0 tester tout ce qui existe sur le march\u00e9 : poudres import\u00e9es, blocs compacts, chalk balls. Conclusion sans appel \u2014 rien ne correspond vraiment aux besoins des pratiquants s\u00e9rieux<\/strong>. Trop cher, trop volatile, pas assez efficace, ou les trois \u00e0 la fois.<\/p>\n

La question s’impose alors naturellement : \u00ab Et si on le faisait nous-m\u00eames ? \u00bb<\/em><\/p>\n<\/div>\n

<\/p>\n

\n
\n

Les grandes \u00e9tapes<\/h2>\n
\n
\n
<\/div>\n

2019<\/strong><\/p>\n

L’id\u00e9e germe<\/h3>\n

Thomas commence \u00e0 formuler ses premi\u00e8res recettes de magn\u00e9sie dans son appartement parisien, en collaboration avec un ami chimiste. Cinquante essais, des dizaines de s\u00e9ances test.<\/p>\n<\/p><\/div>\n

\n
<\/div>\n

2020<\/strong><\/p>\n

Les premiers tests en salle<\/h3>\n

Pendant le confinement, Thomas affine sa formule. \u00c0 la r\u00e9ouverture des salles, une trentaine de grimpeurs testent le produit gratuitement. Le retour est unanime : \u00ab C’est la meilleure magn\u00e9sie qu’on ait jamais utilis\u00e9e. \u00bb<\/em><\/p>\n<\/p><\/div>\n

\n
<\/div>\n

2021<\/strong><\/p>\n

La naissance officielle de Pure Grip<\/h3>\n

La SAS Pure Grip est cr\u00e9\u00e9e en janvier 2021. Les trois premiers produits sont lanc\u00e9s : la poudre 100g, la poudre 300g et le bloc 56g. Les premi\u00e8res commandes arrivent principalement via le bouche-\u00e0-oreille des salles parisiennes.<\/p>\n<\/p><\/div>\n

\n
<\/div>\n

2022<\/strong><\/p>\n

L’essor vers la musculation & le CrossFit<\/h3>\n

Des coachs CrossFit et des athl\u00e8tes de force d\u00e9couvrent Pure Grip. La communaut\u00e9 s’\u00e9largit au-del\u00e0 de l’escalade. Le Bucket Offre Compl\u00e8te est lanc\u00e9 pour r\u00e9pondre \u00e0 cette demande croissante.<\/p>\n<\/p><\/div>\n

\n
<\/div>\n

Aujourd’hui<\/strong><\/p>\n

Une marque qui grandit<\/h3>\n

Pure Grip livre d\u00e9sormais dans toute la France et d\u00e9veloppe des partenariats avec des salles d’escalade partenaires. La mission reste la m\u00eame : rendre le grip de qualit\u00e9 accessible \u00e0 tous les athl\u00e8tes, quel que soit leur niveau.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

<\/p>\n

\n

Ce qui nous guide<\/h2>\n
\n
\n
\ud83c\udfaf<\/div>\n

Performance avant tout<\/h3>\n

Chaque formule est test\u00e9e en conditions r\u00e9elles. Si \u00e7a ne performe pas, \u00e7a ne sort pas.<\/p>\n<\/p><\/div>\n

\n
\ud83e\uddea<\/div>\n

Formulation rigoureuse<\/h3>\n

Magn\u00e9sie pure sans additifs inutiles. On sait ce qu’il y a dans nos produits \u2014 et vous aussi.<\/p>\n<\/p><\/div>\n

\n
\ud83d\udca1<\/div>\n

Simplicit\u00e9 assum\u00e9e<\/h3>\n

Pas de marketing agressif, pas de packaging superflu. L’essentiel, bien fait.<\/p>\n<\/p><\/div>\n

\n
\ud83e\udd1d<\/div>\n

Communaut\u00e9 d’abord<\/h3>\n

Pure Grip a grandi gr\u00e2ce \u00e0 ses utilisateurs. Chaque avis compte, chaque retour fa\u00e7onne nos produits.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

<\/p>\n

\n

Rejoignez la communaut\u00e9 Pure Grip<\/h2>\n

Des milliers d’athl\u00e8tes font confiance \u00e0 Pure Grip pour leurs s\u00e9ances. C’est votre tour.<\/p>\n

D\u00e9couvrir nos produits<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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